How To Use Visual Content To Get More Clicks and Shares
SUKEY GAVEN | 30 APRIL, 2015
You know that visual content on social outperforms all other types of content on social media. Here are some proven types of visual content that will get you more clicks and shares.
A Facebook photo post gets 39% more interaction than one without. Adding a photo to your tweet can boost re-tweets by an impressive 35%. Nearly half of all Internet users have re-posted a photo or video they have found online.
Content with relevant images gets 94 percent more views than content without. There’s no doubt that posting a photo along with your text on social increases your engagement with your audience. In this post, we share the type of visual content that will get you more clicks and share.
There’s no doubt that posting a photo along with your text on social increases your engagement with your audience.
In this post, we share the type of visual content that will get you more clicks and share.
1. Be opinionated (GE)
Take a stand and stick to it. It’s always better to have a view and express it passionately than sitting on the fence. Your fans will either agree or disagree but either way you’ll get a lot more engagement than “meh”. It doesn’t have to be a divisive or politically sensitive issue either, as General Electric shows with this simple, yet effective declaration.
A strong opinion, a firm statement plus a healthy dose of passion all adds to the perfect shareable visual social content.
2. Give your fans a handy tip
Everyone loves to learn a handy tip or two, and one of the best way to easily explain something is by producing your tip as visual content.
Rather than giving the instructions as text, try using visual content instead to demonstrate your tip.
3. Quote on images
Always popular, selecting a quote that resonates with you will also likely connect with your audience. This always my go visual content to post when I’ve really run out of ideas. 
Make sure yours stand out by pairing up your quote with high-quality images (there’re tons of free stock image options to choose from) or eye-catching vector artwork.
Sometimes less is more. Use great high-quality imagery to help underline the meaning behind your words.
4. Ask a question
Let’s admit it, we all love offering an opinion and being right. That’s why a visual post that asks an intriguing — not but impossible to answer — question will always get more engagement. A great fall-back option if you’re out of ideas is the fill-in-a-blank approach, just like how Dove Men+Care did.
Asking fans to choose between only 2 options makes it easier for them decide, which leads to higher engagement.
Another type of question that encourages fan responses is setting up a challenge that results in a simple right or wrong answer. Follow that up by including the correct answer, and that provides an incentive for your fans to click through and find out if they were correct.
We all love to be right, so give your fans a chance to prove their stuff by including the answer.
5. Be funny
One of the easiest way to engage your fans is to give them something to smile about. Post a joke, pull a quote from a stand-up comedian, find an amusing picture, the possibilities are endless. Just remember to tie it in with your brand and make it relevant to your audience. Look at how Ruffles does it by make a few clever remarks on an ordinary image, and tying it with the last-minute holiday rush to buy gifts.
A pretty simple photo of a typical desk drawer turns into something special with a few clever captions.
6. And lastly, if all else fails, a picture of puppy, kitten, or baby will ALWAYS get you results
It is a truth universally acknowledged, that humankind is hardwired to be drawn to pictures of adorable puppies, kittens or babies.
Awww look it’s a cute dog!
What other types of visual content have you tried posting on social media that got you more clicks and shares? Let us know in the comments below.
