{"id":3347,"date":"2015-02-18T14:37:15","date_gmt":"2015-02-18T04:37:15","guid":{"rendered":"http:\/\/www.staging.tired-sense.flywheelsites.com\/?p=3347"},"modified":"2023-07-18T16:51:52","modified_gmt":"2023-07-18T06:51:52","slug":"create-irresistible-optin-offers-build-grow-email-list","status":"publish","type":"post","link":"https:\/\/undullify.com\/create-irresistible-optin-offers-build-grow-email-list\/","title":{"rendered":"How To Create Irresistible Opt-In Offers To Build and Grow Your Email List"},"content":{"rendered":"
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It might be one of the oldest digital marketing channels, but emails are still the top lead generation technique<\/a> to your online business.<\/p>\n Even with all the hype over social media, email marketing consistently wins hands down over social media. There are three times as many active users<\/a> using email than all the social-media users combined, it\u2019s 40 times more effective <\/a>than Facebook and Twitter, and has three times the purchase potential.<\/p>\n And best of all, it\u2019s still growing<\/a>.<\/p>\n With email marketing being\u00a0too effective for you to ignore, building and growing your email list is a must.<\/p>\n One of my favorite ways of converting visitors into email subscribers is to give people something in exchange for their email address.<\/p>\n Because let’s face it, haphazardly placing\u00a0opt-in\u00a0forms with vague promises like “Get notified of new\u00a0products, sales and more!”\u00a0<\/em>just doesn’t work<\/strong> anymore.<\/p>\n Take a look at these best practices from leading email list building brands and experts<\/b>, using proven\u00a0and\u00a0irresistible opt-in\u00a0offers\u00a0<\/b>that will build and skyrocket your email list growth\u00a0in no time.<\/p>\n The bread & butter way E-commerce stores grow\u00a0email lists is to offer either a set dollar or percentage amount off a purchase, or free shipping (and sometimes a combination of the two).<\/p>\n We know this tried and tested opt-in offer\u00a0works as a huge 71% of users prefer to use coupons that are sent directly to them via email<\/a>, and they also play a role<\/a> in establishing online brand loyalty.<\/p>\n But with every online business\u00a0realizing this, it’s important for you to make your offer stand out and be as compelling as ever.<\/p>\n This is where the discount offer with a Punch comes in.<\/p>\n Take a look at\u00a0apparel store JayJays<\/a> offer of 10% off full price items for a full month in exchange for an email address.<\/p>\n That’s right, a full month!<\/p>\n This is a much stronger offer\u00a0than one-off discounts or credit amounts, and may just push the user over the edge to type in that email address.<\/p>\n <\/p>\n More discount offers with a Punch ideas:<\/p>\n Another great method to build an email list is by hosting contests and competitions. On average an E-commerce giveaway can\u00a0convert 700%\u00a0more\u00a0email subscribers<\/a>, which makes it one of the most efficient ways to\u00a0build and grow\u00a0your email list.<\/p>\n Remember to make sure that the prize you\u2019re offering is somewhat related to your business\u2019s brand or niche. Take Pipes And Cigars\u2019 giveaway where the winner will receive the Pipe Of The Year 2015<\/a>.<\/p>\n What a great way to promote a flagship product and at the same time collect those emails addresses.<\/p>\n <\/p>\n \n\t Interactive quizzes have quickly gained in popularity in the past couple of\u00a0years and are now widely used businesses of all types.<\/p>\n It is, in fact, one of the most effective tactics for viral content marketing<\/strong> today.<\/p>\n Admit it, you’ve No? Well\u00a0the New York Times quiz was the website’s\u00a0most popular article<\/a> for the year of 2013. No joke.<\/p>\n Zenni Optical placed a quiz on their site to help potential customers decide which eyeglass frames were best suited for their specific lifestyle and budget.<\/p>\n To date, over\u00a0140,000 people have taken\u00a0the quiz<\/a>, resulting in 7,000 new email subscribers and a whooping $124,000 increase in revenue. Incredible.<\/p>\n <\/a><\/p>\n \n\t Customers now spend 70%<\/a> of their purchasing journey towards educating themselves about products and services that can help them. They want information to help them make a better purchase decision, rather than a practiced sales pitch from a sleek salesperson.<\/p>\n \u00a0<\/strong><\/strong>Take, for example, inbound marketing experts Hubspot\u2019s massive collection of free guides, E-books and assorted resources<\/a>.<\/p>\n These superbly detailed and informative guides sets a great benchmark to meet (and exceed!) for writing your own guide or e-book.<\/p>\n <\/p>\n A great way to introduce prospective customers\u00a0to your business is by introducing\u00a0them to a part of your product or service through the offer of a free do-it-yourself digital workbook.<\/p>\n For example, this beautifully designed and\u00a0thought provoking\u00a0workbook from The Story of Telling<\/a>\u00a0works as both an educational product and a\u00a0great teaser into the consultation services on offer.<\/p>\n <\/p>\n An increasingly popular opt-in offer, a swipe file is a file or document full of carefully curated content that is niche specific. These are a great resource\u00a0to refer to for inspiration or ideas, especially when you\u2019re stuck with a last minute task.<\/p>\n This Facebook Ads swipe file<\/a> by Startup Marketing is filled with high quality Facebook Ads from 100+ well known companies. A great place to start for anyone looking for best practices, creative ideas or just for some inspiration for their own Facebook ads.<\/p>\n <\/p>\n Here are some other Swipe File ideas:<\/p>\n \n\t Sometimes laying out information all in one place can be overwhelming to your audience and this is where shaping your content into an email course may make sense.<\/p>\n Take this Communication Course<\/a> created by Front as an example; the email course deliveries 52 weeks worth of content by sending 1 actionable lesson to your inbox per week.<\/p>\n While others may have just created an overlong post that most people wouldn\u2019t finish reading<\/a>, by slightly tweaking the content into smaller chunks of easily digestible and valuable content Front will now have a captive audience for 52 weeks — that\u2019s a whole year!<\/p>\n A branded app or plugin is a fun and effective way to give away something that\u2019s both useful but still aligned to your brand’s products and services.<\/p>\n Have you heard of SumoMe? Over 1.6 million people are currently using\u00a0their toolkit to help grow their website<\/a>.<\/p>\n The\u00a0kit that is full of cool little tools that you can plug directly into your website. Heat Maps, Contact Forms, and Content Analytics are just a few things that come with this plugin download.\u00a0Best of all it\u2019s free.<\/p>\n <\/p>\n Excel or Google Doc Sheets based spreadsheets, calculators\u00a0or\u00a0templates are probably one of the easiest\u00a0asset that you can build and giveaway.<\/p>\n Why? Because you don\u2019t need to be an expert with spreadsheets to create something unique and useful for your audience.<\/p>\n<\/h3>\n
Offer Digital Discounts Vouchers or Free Shipping (With a Punch)<\/b><\/h3>\n
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Launch a Contest, Giveaway or\u00a0Sweepstakes<\/b><\/h3>\n
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Make an Engaging Interactive Quiz<\/b><\/h3>\n
wasted<\/del> spent plenty of time\u00a0clicking through\u00a0“Which ’90s Sitcom Are You?<\/a>” (Buzzfeed) or “How Y’all, Youse and You Guys Talk<\/a>” (New York Times).<\/p>\n\n
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Create a Comprehensive Guide or E-book<\/b><\/h3>\n
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Produce\u00a0a\u00a0Beautiful\u00a0Digital Workbook<\/b><\/h3>\n
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Share your Swipe Files<\/b><\/h3>\n
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Build\u00a0an Email Course<\/b><\/h3>\n
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Develop a Downloadable Apps or Plugin<\/b><\/h3>\n
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Make a Handy Spreadsheet Calculator, Template or Checklist<\/b><\/h3>\n