{"id":4142,"date":"2015-07-09T17:27:05","date_gmt":"2015-07-09T07:27:05","guid":{"rendered":"http:\/\/www.staging.tired-sense.flywheelsites.com\/?p=4142"},"modified":"2016-01-24T17:35:15","modified_gmt":"2016-01-24T07:35:15","slug":"why-you-should-use-popups-on-your-website","status":"publish","type":"post","link":"https:\/\/undullify.com\/why-you-should-use-popups-on-your-website\/","title":{"rendered":"Why You Should Use Popups On Your Website"},"content":{"rendered":"

Why You Should Use Popups On Your Website<\/b><\/h1>\n
SUKEY GAVEN | 8\u00a0JULY, 2015<\/h6>\n

 <\/p>\n

\"why-you-should-use-popups-on-your-website-undullify-blog\"<\/h3>\n

They are annoying, they are rude, they are distracting, and common sense tells you to stay away from popups. But there is one massive reason why you should<\/em> use them on your website, and that is because they work!<\/span><\/h3>\n

People generally hate popups, finding them irritating at the best of times and downright disruptive at worst.<\/p>\n

For anyone who owns or manages a website though, popups are a double-edged sword.<\/p>\n

Whilst they can be annoying, they have also been proven to work<\/strong> over<\/a> and over<\/a>\u00a0and over again<\/a>.<\/p>\n

So what\u2019s a confused website owner to do?<\/p>\n

The trick is to use popups at the right time and place, along with\u00a0choosing the right message.<\/b><\/p>\n

Now we will go through all the different types of popups, the pros and cons of each, plus where, when, and how each could be used to convert highly without scaring away your visitors.<\/p>\n

Time-Based<\/b><\/h3>\n

Time-based popups are set so they are displayed after a visitor has been on your page for a certain amount of time.<\/p>\n

Pros:<\/strong>
\nUsing time-based popups is a good way to reduce bounce rates as you can set for your popup to be displayed after a longer time (say 60 seconds), to make sure your popup is only shown to someone who has engaged with your site for a little while.<\/p>\n

It also reduces the annoyance factor of having a confronting popup shown as soon as you load up a page.<\/p>\n

Cons:<\/strong>
\nTime-based popups will take some trial and error – plus a good look at your analytics – to figure out the optimal popup display time.<\/p>\n

\"time

Officedepot.com<\/a> shows a lead generation popup after approximately 60 seconds of landing on the site.<\/p><\/div>\n

 <\/p>\n

Content-Based<\/b><\/h3>\n

Content-based popups will only be displayed on the pages that you specify.<\/p>\n

Pros:<\/strong>
\nContent-based popups give\u00a0you complete control of where popups appear, which means you can tailor the content of the popup to that page. This helps increase the relevancy of your popup, which will increase your conversion rates.<\/p>\n

Cons:<\/strong><\/p>\n

Takes more time to implement as you will need to create multiple offers for your different pages.<\/p>\n

\"content

This popup on\u00a0Noshon.it<\/a> only shows when browsing through the recipe related areas of the site.<\/p><\/div>\n

<\/h3>\n

Scroll-Based<\/b>
\n<\/b><\/h3>\n

A scroll-based popup will show when a visitor scrolls to a specific percentage down a page. Most commonly set so the popup shows at the end or at least half-way down the page, this type of popup is another good option for making sure someone is actively engaged with your content.<\/p>\n

Pros:<\/strong>
\nUnlike the Time-Based popup option, setting a percentage will not require a trial and error approach to ensure prior visitor engagement.<\/p>\n

Cons:<\/strong>
\nYou may miss out on converting visitors who don\u2019t get to set specific point.<\/p>\n

\"scroll

This scroll-based popup from Purewow.com<\/a> shows after 20% page scroll.<\/p><\/div>\n

<\/h3>\n

Pop-out<\/b><\/h3>\n

Pop-outs are a little different to other popups. Instead of popping up and blocking the entire window – which forces visitors to take action – these pops out of the side of the browser and still allows visitors to continue browsing.<\/p>\n

Pros:<\/strong>
\nPop-outs are less disruptive to the user experience than traditional popups.<\/p>\n

Cons:<\/strong>
\nAt the same time, because visitors aren\u2019t forced to interact with the pop-out, they are more likely to be ignored<\/p>\n

\"pop-out<\/a>

This pop-out style popup from Styletread.com<\/a>\u00a0is shown as soon as the page is loaded, but visitors\u00a0can still continue browsing.<\/p><\/div>\n

<\/h3>\n

Exit-Intent<\/b><\/h3>\n

Saving the best till last, exit-intent popups are always my top choice<\/strong> and what we always\u00a0recommend.<\/p>\n

These type of popups only shows when a visitor is about to leave your site. So when a visitor is about to click the back or close button of the browser, the popup will show.<\/p>\n

Perfect to make a last pitch to a leaving visitor and either offer a discount or get an email address in exchange for something irresistible<\/a>.<\/p>\n

Pros:<\/strong>
\nIf you are worried about the impact of popups on usability, but also want to convert or capture as many leads as possible, then exit-intent popups offer a great solution.<\/p>\n

Since these only show when a visitor is leaving, the chances of impacting user experience are minimal and is a lower risk.<\/p>\n

Cons:<\/strong>
\nOut of all the types of popups, exit-intent is the hardest and most expensive to implement.<\/p>\n

\"abandon

Like behappy.me<\/a> you can use exit-intent popups to combat cart abandonment.<\/p><\/div>\n

<\/h3>\n

What To Use Popups For<\/b><\/h3>\n