{"id":4346,"date":"2015-08-06T04:14:35","date_gmt":"2015-08-05T18:14:35","guid":{"rendered":"http:\/\/www.staging.tired-sense.flywheelsites.com\/?p=4346"},"modified":"2023-07-19T17:10:14","modified_gmt":"2023-07-19T07:10:14","slug":"4-clear-signs-your-website-needs-a-redesign","status":"publish","type":"post","link":"https:\/\/undullify.com\/4-clear-signs-your-website-needs-a-redesign\/","title":{"rendered":"4 Clear Signs Your Website Needs a Redesign"},"content":{"rendered":"
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Like it or not, the first impression of your business that your web visitors get is going to come straight from the design of your website.<\/p>\n
Are you giving a good impression, or leaving your visitors with a bad one? How can you even tell?<\/p>\n
If you are trying to decide whether or not to redesign your website, the first question that may come to mind is whether or not your site looks \u201cmodern\u201d enough.<\/p>\n
This may be an important concern, but in and of itself it is often not a good enough gauge of whether you need to redesign.<\/p>\n
Trends come and go, and what looks super modern right now might look really tacky in just a year or two. Plus, these modern designs are uncharted territory \u2013 they might not even engage your visitors as much as you\u2019d hope they do<\/a>.<\/p>\n \n Click To Tweet<\/a><\/p>\n So looking modern for the sake of looking modern is out. What next?<\/p>\n Well, here are four clear signs that your site needs a redesign, with the proof to back them up.<\/p>\n If your website does not appeal to your target audience, you aren\u2019t going to sell anything.<\/p>\n It\u2019s harsh, but it\u2019s true. Your visitors are making snap judgments about your website from the moment it loads (and usually sooner, as you\u2019ll see later).<\/p>\n One study found that users form an opinion of a website in as little as 50 milliseconds<\/a> (one twentieth of a second). If that initial impression is favorable, they\u2019re more likely to stay around; according to Gitte Lindgaard, the author of that study, that\u2019s because of cognitive bias.<\/p>\n If their initial impression is a good one, they want to keep looking to prove to themselves that they made a good judgment<\/a>, and they are less likely to see minor faults in the underlying content.<\/p>\n If your website is appealing to your target audience, you\u2019ve already won half the battle.<\/p>\n Last year, FontShop<\/a> underwent a redesign. It was unique among redesigns because they initially released the new design in an incomplete state<\/a>. According to FontShop\u2019s project manager, Ivo Gabrowitsch, this was so that they could elicit user feedback on the new design.<\/p>\n As it turned out, feedback was enormously positive, and they used what constructive criticism there was to come up with a user-approved and far more user-friendly design.<\/p>\n1. It Doesn\u2019t Appeal to Your Target Audience<\/strong><\/h3>\n