{"id":4873,"date":"2016-01-28T18:06:29","date_gmt":"2016-01-28T08:06:29","guid":{"rendered":"http:\/\/www.staging.tired-sense.flywheelsites.com\/?p=4873"},"modified":"2023-07-19T15:27:42","modified_gmt":"2023-07-19T05:27:42","slug":"5-mistakes-didnt-realize-youre-making-facebook","status":"publish","type":"post","link":"https:\/\/undullify.com\/5-mistakes-didnt-realize-youre-making-facebook\/","title":{"rendered":"5 Mistakes You Didn\u2019t Realize You\u2019re Making on Facebook"},"content":{"rendered":"
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With\u00a01.59 billion users<\/a>, Facebook is the most popular social network in the world. It is definitely a place you should be if you are trying to reach an audience.<\/p>\n However, popular as it is, Facebook is still a widely misunderstood social platform.<\/p>\n One of the most misunderstood features? The Facebook newsfeed.<\/p>\n The newsfeed debuted in 2006 to a user base that didn\u2019t really understand it. Previously, the action had taken place directly on users\u2019 profiles.<\/p>\n However, the newsfeed gave Facebook a central focus; a place for updates to reach the masses. This opened Facebook up as a marketing tool.<\/p>\n Now, there is too much stuff posted on Facebook every day<\/a> to be shown to users in a chronological feed, so an algorithm determines what users do and do not see. You\u2019re not just fighting with other businesses for airtime; you\u2019re competing for a very limited space with a user\u2019s friends\u2019 posts and sponsored content.<\/p>\n You\u2019re not just fighting with other businesses for airtime; you\u2019re competing for a very limited space with a user\u2019s friends\u2019 posts and sponsored content.<\/p>\n The average user has 338 friends<\/a> and likes 40 pages<\/a> \u2013 that\u2019s a lot of updates, which is why Facebook has to throttle the number of people who see every post.<\/p>\n The number of users who see your posts for free, just through you posting them on your page, is called organic reach.<\/p>\n Your reach is affected by a number of factors, including the size of your audience (how many people like your page), how much they engage with your posts, and exactly how they engage.<\/p>\n If you have an audience of people who heavily share your updates, you are going to see a much greater organic reach than a page with a similarly-sized audience that does not like to share your updates.<\/p>\n Average organic reach is really low \u2013 hovering around 2.6%<\/a>. I know what you\u2019re thinking \u2013 you mean to tell me that I\u2019ve built up a fanbase of thousands of fans, and less than 3% of them are seeing my posts?!<\/em> Well, yes and no.<\/p>\n You can see your exact reach by looking at some of the recent posts you\u2019ve made on your Facebook page, and calculate your percentage by dividing the number of people who saw your post by your number of fans.<\/p>\nUnderstanding Facebook Reach<\/strong><\/h3>\n