{"id":4957,"date":"2017-06-22T13:23:21","date_gmt":"2017-06-22T03:23:21","guid":{"rendered":"http:\/\/www.staging.tired-sense.flywheelsites.com\/?p=4957"},"modified":"2023-07-19T15:24:41","modified_gmt":"2023-07-19T05:24:41","slug":"cracking-code-boost-facebook-post","status":"publish","type":"post","link":"https:\/\/undullify.com\/cracking-code-boost-facebook-post\/","title":{"rendered":"Cracking the Code: When & Why to Boost a Facebook Post"},"content":{"rendered":"

Cracking the Code: When & Why to Boost a Facebook Post<\/strong><\/h1>\n

 <\/p>\n

\"When<\/p>\n

You see it there, tempting you every time you publish an update on your Facebook page: the navy blue \u201cBoost Post\u201d button.<\/p>\n

\"facebook-boosts-button\"<\/p>\n

As the name implies, this button helps your updates reach a broader audience than they otherwise would.<\/p>\n

But when should you boost your posts? And how do you get the best deal out of boosts?<\/p>\n

Sometimes, Facebook will even send you a notification suggesting you boost your posts. Is Facebook trying to tell you something?<\/p>\n

This article will give an insider view on when it is most appropriate to take advantage of those boosts, and how to get the most bang for your buck.<\/p>\n

What Are Boosted Posts?<\/strong><\/h3>\n

It is easy to confuse boosted posts with regular Facebook ads.<\/p>\n

In the newsfeed, at least, they look extremely similar: like your average Facebook update tagged with the word \u201csponsored.\u201d<\/p>\n

 <\/p>\n

\"Facebook<\/p>\n

 <\/p>\n

The main difference between a boosted post and an in-feed Facebook ad is that boosted posts exist first on your page<\/strong>.<\/p>\n

You publish a post to your page, and then you can opt to boost it.<\/p>\n

On the other hand, Facebook ads are created in the Ads Manager, and do not have to be something organically available on your page.<\/p>\n

Why You Should Boost A Post<\/strong><\/h3>\n

Some Facebook experts claim that you should never use boosted posts, because they can decrease your organic reach.<\/p>\n

This is true to an extent: if you instantly boost a post the moment you publish it, you can hurt your organic reach by not giving your post a chance to flourish on its own.<\/p>\n

But the claim that you should never<\/em> use them is categorically false; in some cases, they can even reach more people for the same amount of money<\/a> as a regular ad.<\/p>\n

With organic reach on Facebook plummeting to a staggering 6%<\/a>, most people who are already fans of your Facebook page will never see your update unless you Boost them.<\/p>\n

There are three ways to target a boosted post:<\/strong><\/p>\n